Feb. 6, 2012
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By Joe Hornstein
ORLANDO, Fla. (UCFAthletics.com) - UCF Athletics proudly announces the hiring of Zack Lassiter as the department's senior associate athletics director for external operations. Lassiter will begin his new post at UCF in March after seven years with the University of Utah, most recently as associate athletics director for revenue generation.
At UCF, Lassiter will direct the athletics external operations, which includes departmental oversight of the Knights ticket sales and operations, marketing and promotions and communications offices as well as serving as the primary liaison with IMG College and the University on licensing and merchandise.
"I want to thank (UCF Director of Athletics) Todd Stansbury for the opportunity to join the UCF Athletics family," said Lassiter. "UCF has a very bright future and I look forward to collaborating with our student-athletes, coaches, university staff and the Orlando community as we take UCF Athletics to the next level."
In his most recent capacity with Utah, Lassiter served as the Utes associate A.D. for revenue generation since 2010. He originally began his tenure in Salt Lake City in 2005 as director of ticket sales through 2006. He then spent 2006-10 as the Utes' assistant A.D. for corporate relations and ticket operations.
"Zack and his wife Rachel will be great additions to the UCF family," said Stansbury. "Zack has a wealth of experience from institutions like North Carolina and LSU and was a member of Utah's senior management team that transitioned from the Mountain West to the Pac-12 conference. I am extremely excited to have him joining our team at UCF."
As the associate AD for revenue generation, Lassiter managed Utah's Annual Fund consisting of 10 full-time fundraising and ticketing employees that set new athletic department records for both ticket and donation revenue in 2011. He also developed a series of community outreach initiatives that strengthened relationships between athletics, the University and the local community. In addition, he assisted with the athletics program's new media strategic planning that resulted in several new communication vehicles to reach the school's vastly growing fan base. Lastly, he served as the tournament manager for the 2010 NCAA Men's Basketball Regional and represented Utah on the Pac-12 Football Championship Game Committee.
During his tenure overseeing Utah's corporate relations and ticket operations he created an outbound ticket sales department, negotiated a 10-year multimedia rights agreement on behalf of the athletics department and served as liaison with Utah Sports Properties. Lassiter also took on a wide array of additional duties, including scheduling for all non-conference football games and serving as sport administrator for the soccer and track and field teams.
Lassiter was hired at Utah in 2005 to direct the ticket sales staff, which included four full-time and 35 part-time employees. He prepared and oversaw the ticket office budget, ticket revenue projections and all financial reports involving season and single-game ticket sales. During his initial stint, he chartered a new system to improve customer service and satisfaction, developed a graphical email marketing plan involving the athletic director and ticket office that improved communication with university donors and season-ticket holders and collaborated with his peer directors in development and marketing to oversee the donor seating program and ticket sales marketing plan.
Lassiter first arrived in Utah after spending two years as an assistant ticket manager at LSU, where he managed all daily deposits and year-end financial accounting for ticket sales and the football Tradition Fund. He also assisted in the implementation of a preferred seat program for football that generated $7 million in additional revenue. His responsibilities included ticket distribution for the 2003 Football SEC Championship Game, 2004 Nokia Sugar Bowl, 2004 NCAA Baseball Regional, Super Regional and College World Series, while coordinating the installation of a digital ticketing system, Access Management, for all men's basketball and baseball games.
Additionally, he spent two years working in the ticket office at the University of North Carolina. While working for the Tar Heels, he supervised the ticket operations for the men's basketball team, including the distribution and sales of season and individual game tickets, managed the ticket office on game day, and worked with the men's basketball staff to coordinate recruit and player complimentary ticket distribution. Lassiter also assisted in the ticket coordination for the 2002 Peach Bowl, NCAA Women's Basketball Tournament First and Second Round, Men's Basketball Preseason and Postseason NIT, NCAA Tournaments in men's and women's soccer and volleyball.
Lassiter graduated from Willamette University in Salem, Ore., with a degree in politics and economics in 1998. He received his master's of arts from North Carolina in exercise and sport science in 2002. Lassiter and his wife Rachel have two sons: Luke (5) and Logan (4).