May 1, 2013
UCF Athletics Social Media Directory
By Andy Seeley
ORLANDO, Fla. (UCFAthletics.com) – Jeff Keisler brings more than a decade of ticket sales and customer service experience to his new position as Director of Sales and Service for UCF Athletics. He joined the staff on April 22.
For the past four years, Keisler has been the Director of Ticketing at the Snowbird Ski and Summer Resort near Salt Lake City, Utah. As part of his duties at Snowbird, Keisler managed a $20 million revenue stream, supervised five managers and 25 employees.
“Jeff has outstanding experience managing and leading a sales team,” Assistant Athletics Director for Fan Development Ryan Eklund said. “This is a great time for Jeff to join the UCF team and there are some great opportunities here for him to improve what we’re doing from a sales and service standpoint. We’re excited about having him here.”
In his new role, Keisler will oversee UCF’s Sales and Service staff. He is responsible for development and sale of all UCF Athletics ticket packages. His duties include generating sales presentations, overseeing customer service initiatives and developing relationships with businesses and associations throughout the Central Florida area.
“I have always been a believer in positive energy and after a day of interviewing with the UCF Athletics staff, I realized that there is something really special happening here,” Keisler said. “As I boarded the plane to fly home after my interview, I called my wife and told her I wanted to be a part of the visionary changes happening at UCF. The changes that have occurred over the last year will solidify the foundation that we will build our future on. Thanks to everyone that helped bring me to Orlando and I know our future together will have no limits.”
Keisler was the project manager for an e-commerce initiative at Snowbird that saw a $5 million increase in revenue in a six-month span. He oversaw an increase in season and daily ticket sales to record levels, during his tenure at Snowbird. Keisler was also responsible for an eight-percent uptick in customer service scores over a three-year period at the resort, the highest ever recorded by Marketing Matrix.
Before his time at Snowbird, Keisler was the Revenue Auditor/Ticket Services Manager at Massanutten Four Season Resort in Harrisonburg, Va. for 10 years. Keisler was responsible for ticket price modifications, which increased profits by 15 percent at Massanutten. He hired, trained and managed a staff of 35 at the resort as well as developing protocol to resolve customer service issues.
Keisler also has experience in the mortgage and investment banking industries. He holds a bachelor’s degree in business management from Georgia Tech University, where he was a student-athlete on the football team.