May 8, 2012
UCF Athletics Social Media Directory
By Doug Richards
ORLANDO, Fla. (UCFAthletics.com) - Andy Seeley brings extensive experience in strategic communications, social media, and team and student-athlete award campaigns to his new job as UCF's assistant athletics director for communications.
Seeley, who has more than 15 years of progressive media relations experience, will join the UCF staff in June. He has spent the last four years as the associate director of athletic communications at Minnesota, where he serves as the primary media contact and communications manager for the Golden Gophers' football program.
"Andy will lead our efforts to tell compelling stories about our student-athletes on and off the field and to provide first-class support for our teams and coaches every day," UCF Vice President and Director of Athletics Todd Stansbury said. "He understands the ever-changing communications landscape and will be a great addition to our staff."
In his new role, Seeley will create and implement a strategic communications plan, coordinate media coverage and serve as UCF Athletics' primary spokesperson. Seeley will supervise the athletics communications office and manage UCFAthletics.com.
"I would like to thank Todd Stansbury, Senior Associate AD Zack Lassiter and everyone involved in the search for affording me this amazing opportunity," Seeley said. "My family and I are excited to be a part of the UCF family. I'm truly looking forward to working with the student-athletes, coaches and everyone else associated with UCF Athletics. UCF is clearly a special place with great people and I am humbled to be joining them."
During his time at Minnesota, Seeley developed and spearheaded department-wide implementation of blogs, interactive live event blogging and video. He created public/media relations campaigns for student-athletes and teams and also managed Minnesota's social media channels.
Prior to his stint at Minnesota, Seeley spent four years at Utah, where he concluded his tenure as the associate sports information director, handling publicity efforts for the men's basketball and women's soccer programs.
Seeley served as the sports information director at Northwest Missouri State from 1997-2004. He earned his bachelor's degree in physical education from Northwest Missouri State in 1994 and then spent three years as the sports information director of USA Roller Sports, a United States Olympic Committee-affiliated organization.