Chief Executive Officer/Florida Citrus Sports
Steve Hogan is the Chief Executive Officer at Florida Citrus Sports, and has served the organization for more than 13 years, with 10 of them spent in a leadership role. He has been instrumental in FCSports' development from a single bowl game into its current standing as one of the leading membership-based organizations in sports.
In addition to his previous duties as executive director, Hogan directly oversaw the Properties Department of FCSports. In four years in that position, he was responsible for all corporate sponsorships, merchandise, group ticket sales, skybox sales, regional brand marketing programs and advertising campaigns. Successes during that period included negotiations with the city of Orlando and the University of Central Florida that produced the right to acquire a naming rights partner for the Florida Citrus Bowl Stadium, the addition of a state of the art $2.8 million dollar video scoreboard and upper-deck display system and a four-year, $4.5 million title partner agreement for what is now the Champs Sports Bowl.
The 2007-08 year was a monumental one for Hogan and Florida Citrus Sports. One of the most-watched topics in recent history occurred in August when the city of Orlando and the Orange County government voted on what amounted the future of the bowls in Orlando. When all was said and done, a renovated Florida Citrus Bowl Stadium -- along with a new arena for the Orlando Magic and a new performing arts center -- was approved, and Hogan was instrumental in helping tout the importance of a renovated Citrus Bowl to government officials as well as the public. The year ended and the new calendar year began with one of the most successful bowl seasons in the history of the organization as the Capital One Bowl sold out in a record 10 hours while the Champs Sports Bowl posted its highest attendance since the game came to Orlando.
Hogan has guided the growth and development of the Champs Sports Bowl since its move to Orlando in 2001. He structured the innovative title sponsorship deal that laid the foundation for the game's ability to raise team payouts from $1.7 million in 2005 to over $4 million in 2006. He also played a key role in negotiating the renewals of the ESPN television contract and the ACC as a bowl partner, as well as the addition of the Big Ten conference to improve the game's matchup for the next four-year cycle.
Hogan has played a major part in the renewal of contracts for the Walt Disney World Florida Classic presented by State Farm, keeping the nation's largest Historically Black College and University (HBCU) football game in Orlando through 2008. With the new agreement, FCSports took on a stronger administrative role, serving as a managing organization for corporate partnerships, the game itself and all official ancillary events.
In 1998, Hogan created the Gridiron Classic, a college football All-Star game to be played in Orlando. He became the executive director of the game and took it from concept to reality. This included negotiating television and title sponsor agreements and developing the necessary NFL and NFLPA relationships. In seven years, the game produced 136 NFL draft picks and generated over $1 million for charitable causes.
Prior to the development of the Gridiron Classic, Hogan worked in the FCSports Events department, first as an events manager and then as senior director of events and operations. He managed a number of neutral-site college and professional football games held at the Florida Citrus Bowl Stadium, including Notre Dame vs. Navy and the Tampa Bay Buccaneers vs. the Miami Dolphins. He also worked on the Orlando Citrus Parade (then the Citrus Bowl Game Parade) and increased gross income by 200% in his first year.
Before arriving at FCSports in 1995, Hogan spent time at both McCaw Communications and the New York Times Newspaper Group in a marketing capacity.
A native of Chicago, Hogan graduated from the University of Central Florida in 1991 with a bachelors of arts in advertising and public relations.