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Mission Statement

To market UCF intercollegiate athletic events in order to enhance the lives of our students, alumni and community friends while involving them in the advancement of UCF through promotions, and pre-game and halftime festivities at these events. This is accomplished through the sale of tickets, corporate sponsorships, and community partnerships for these events.

The UCF Sports Marketing office markets, assists, and supports the Marketing Communications and Admissions Department at the University of Central Florida as well as the UCF Athletics Association, Inc. including the Athletics staff and student athletes. In support of this commitment, the Sports Marketing office enhances the lives in the UCF community by promoting athletic events in particular and the University in general.

Vision Statement

The Sports Marketing office aspires to solidify a positive rapport with the fans of UCF Athletics by offering them valuable, well-rounded entertainment for their ticket purchase. The Sports Marketing office also wishes to reach out to more of the community and to educate them on the great product that UCF Athletics offers for the fans' entertainment value.

Core Values

Pride and Tradition - we aim to uphold and create the traditions of UCF.
Excellence - we strive to offer the best entertainment value to fans who purchase tickets to our events.
Community - we create and foster relationships between the Athletics Department staff including student athletes and the UCF community.
Innovation - we are entrepreneurial; we actively identify and create new opportunities.
Partnership - we create partnerships with other groups on campus and in the community.
Communication - we keep fans informed through advertising, Web site updates, e-mails, flyers and special events as well as other forms of communication.

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Reliable One

OFFICIAL MERCHANDISE OF UCF ATHLETICS